Target CPA CPA means cost per acquisition. Cost per acquisition can also have multiple meanings. For example, are you measuring cost per lead, cost per sale or cost per email signup? Different websites measure it differently, and it’s fine to measure any action, just as long as you’re consistent in
In order to write Google Ads copy you need to have a good understanding of features and benefits and the differences in each to your customer. Features and benefits are an important part of any Google ad. Effectively explaining the features and benefits of your product is vital to convincing
Remarketing is reaching out to users who have visited your site either via organic, direct, social, paid, or other channels in the past. In Google Ads reconnecting with past site users is done by creating targeted display, search & shopping campaigns which has messaging specifically crafted for these audiences based
One of the reasons advertisers are so drawn to social media ads is the vast majority of targeting options from all the interests and behaviors readily available. To compete with brands such as Facebook, Google has been increasing its number of interests, known as affinity audiences and in-market audiences. Other
One of the great features of Google Analytics is the ability to create audiences. Though the platform also offers preset audiences, you can customize your own unique audience based on interests, age, gender, nationality, and other important factors. This will help you narrow down your target audience for your campaigns.