Target CPA CPA means cost per acquisition. Cost per acquisition can also have multiple meanings. For example, are you measuring cost per lead, cost per sale or cost per email signup? Different websites measure it differently, and it’s fine to measure any action, just as long as you’re consistent in
The data identified by the rich snippet HTML tags can also be used to define a knowledge graph. You will have encountered the end product of these knowledge graphs when you search online. For example, when you search for a specific athlete, you may encounter data fields that tell you
In order to write Google Ads copy you need to have a good understanding of features and benefits and the differences in each to your customer. Features and benefits are an important part of any Google ad. Effectively explaining the features and benefits of your product is vital to convincing
If you don’t want to include any brand name keywords on your list, you should turn this option off. Targeting branded keywords needs to be done with caution. If your targeting a branded keyword to try and effectively redirect traffic from a competitor or a brand then you will likely
Yes, I presume most of you reading this already know it, but that’s not always the case with clients, who sometimes have different ideas about the website, so to speak. I will try to briefly cover what is important to have website-wise and why it is so. First off, I
First, let’s explain what are Google Tags, so that you can easily understand what GTM can be used for. What is the essential thing in managing a business? Data. Your business and all businesses depend on accurate and measurable data. In order to get accurate data, you need a method
Remarketing is reaching out to users who have visited your site either via organic, direct, social, paid, or other channels in the past. In Google Ads reconnecting with past site users is done by creating targeted display, search & shopping campaigns which has messaging specifically crafted for these audiences based
One of the reasons advertisers are so drawn to social media ads is the vast majority of targeting options from all the interests and behaviors readily available. To compete with brands such as Facebook, Google has been increasing its number of interests, known as affinity audiences and in-market audiences. Other
Getting you ad right is crucial to your success but even ads can vary and deteriorate in their relative success over time so there are some tips below for writing ads or see our guide here. Secondly, the goal with ads is to increase your click thru rate over time.
One of the great features of Google Analytics is the ability to create audiences. Though the platform also offers preset audiences, you can customize your own unique audience based on interests, age, gender, nationality, and other important factors. This will help you narrow down your target audience for your campaigns.